Food Delivery: Growth Engine for the €7.3bn HoReCa Market
The Romanian HoReCa market was estimated at 7.3 billion euros in 2024, with sector growth in urban areas being significantly supported by the food delivery segment. According to Hospitality Culture Research 2025 data, this channel has become a primary one, redefining the interaction between consumers and brands, with over 80% of urban residents ordering food at least once in the last six months.
The average ticket value at the national level for a food order is approximately 11.99 EUR per person. In Bucharest, the average order value reaches 12.16 EUR per person, in contrast to the average cost for a meal served at a restaurant, which amounts to 82.7 RON, the equivalent of 16.25 EUR per person. “Delivery has become the growth engine of the urban HoReCa industry. We are no longer talking about a secondary channel, but about the one that redefines the relationship between brand and customer,” states Florin Maxim, founder of the Hospitality Culture Institute.
Frequently Asked Questions
What is the estimated value of the Romanian HoReCa market in 2024?
The Romanian HoReCa market is estimated to reach 7.3 billion euros in 2024.
How much do urban residents spend on average for food delivery?
The national average for a food delivery order is 11.99 EUR per person, while in Bucharest it is slightly higher at 12.16 EUR.
What percentage of urban residents use food delivery services?
Over 80% of urban residents in Romania have ordered food at least once in the last six months.