Alpin Resort Hotel in Poiana Brașov, operated by the Alpin 2003 company, concluded 2024 with a turnover of 73.7 million RON, an increase from 66.5 million RON in 2023 and surpassing the pre-pandemic level of 55 million RON in 2019. The net profit reached 5.1 million RON, more than five times greater than in 2023 (approximately 988,000 RON) and exceeding the 2019 result of 4.8 million RON.
The complex, managed by the Aron family, includes a 150-room hotel, an aparthotel with 114 apartments, and Casa Alpin, which features 25 rooms and 7 apartments. All are rated as four-star accommodations. The company has 172 employees.
For 2025, the company will invest €800,000 to modernize spaces designed for families with children and the event halls. “Without constant investments, you cannot remain competitive, especially in a weaker tourism market,” stated David Aron, CEO of Alpin 2003.
In the first half of 2025, the turnover saw a 6% increase, and the average occupancy rate was 65%. For the upcoming month of August, an occupancy rate of 80% is estimated. Foreign tourists now represent 20% of the hotel’s clients, with their numbers having tripled in recent years.