The real estate developer Studium Green, controlled by businessman Dorin Bob, has provided important clarifications regarding the large-scale mixed-use project at the entrance to Cluj-Napoca from Florești. In a viewpoint sent to the publication Știri de Cluj, company representatives specified that the documentation currently undergoing the urban planning approval process exclusively targets land totaling 76,950 square meters managed by Cluj-Napoca Estate SRL, completely excluding the land owned by the University of Agricultural Sciences and Veterinary Medicine (USAMV) where the former Cora store is located.
The project proposes the development of a mixed-use urban complex that will include commercial spaces, offices, medical services, leisure areas, a hotel, and an aparthotel. The central element is a tower building with a height of up to 160 meters, featuring a height regime of 2B+GF+33 floors. Additionally, the developer plans to cede an area of approximately 12,000 square meters for public utility, necessary for the construction of the Cluj Metropolitan Beltway, alongside the development of bicycle paths and a green-blue mobility corridor towards Florești.
The land on which the project is proposed is owned by the Municipality of Cluj-Napoca and is managed by Cluj-Napoca Estate SRL based on a 1999 contract, for which the company pays an annual royalty. Dorin Bob emphasized that the observations made during the Technical Commission of Spatial Planning and Urbanism (CTATU) meeting on June 24, 2026, are part of a natural dialogue and will be integrated into the documentation before resubmission. He also dismissed information circulating in the public space regarding alleged irregularities in the Zonal Urban Plan (PUZ), claiming they stem from a notification registered by a competitor’s lawyer in another legal case.
- Dorin Bob – urban planning: The Cluj entrepreneur (through his companies) is the one actively supporting the project before local authorities. For example, at the most recent meetings of the Cluj-Napoca City Hall Urban Planning Commission, Dorin Bob was the one who went public to defend the project and confirm that he would continue the documentation, despite some initial unfavorable opinions and property boundary disputes with USAMV.
- The Pavăl brothers provide the funding: The owners of Dedeman control the rights to the land where the construction of the 33-story tower and the entertainment complex is being prepared. They act as the major capital investors who will ensure the actual execution of the buildings after obtaining all approvals.
- Land cession: Within the submitted plan, the developer has also planned the cession of 1.2 hectares of land to the municipality for the Cluj Metropolitan Beltway project, an urban negotiation move managed at the local level.
Frequently Asked Questions
Who is developing the mixed-use project at the entrance to Cluj-Napoca?
The project is developed by Studium Green, controlled by Dorin Bob, in partnership with the Pavăl brothers (owners of Dedeman), who are providing the funding.
What will be the height regime of the tower building in the complex?
The proposed tower building will have a height of up to 160 meters and a height regime of 2B+GF+33 floors.
What land area will be ceded for public utility?
The developer plans to cede approximately 12,000 square meters (1.2 hectares) for the construction of the Cluj Metropolitan Beltway.