A ranking of tourism brands visible online and on Facebook in April 2022 has been released
TreeWorks has produced, through its two monitoring and analysis platforms, a monthly ranking of the most visible tourism brands online and on Facebook.
The indicators used for tourism, one of the 31 categories present online, are:
The ranking covers brands present online across 31 categories.
Online visibility – all mentions in the online press, blogs, forums, and social networks are aggregated in this indicator.
The evolution of the total number of mentions for tourism brands compared to the previous month and the number of sources where the mentions were made are also taken into account.
Top expressions – within this indicator, a breakdown is provided for the number of mentions for brands considered relevant to the category, the number of sources where the mentions were made, and the estimated number of impressions generated by these mentions, available for each individual brand.
Facebook Activity – an indicator related to the aggregated visibility of the Facebook pages considered in the category, with the following being relevant: the aggregated number of fan interactions, average response rate, posts made (text or video), and evolution compared to the previous period.
Facebook top players – a breakdown of the brand pages considered for the Facebook Activity category takes place.
Fans, Posts, Interactions, and Share of Voice (represented by the total sum of pages in the database for the category, not just those displayed) are the four indicators found.
Facebook Timing – in this section, a daily breakdown of the number of posts and interactions (likes, comments, shares on posts) aggregated from the pages considered in the category is provided, with the breakdown being done by hourly intervals.
Frequently Asked Questions
What is the purpose of the TreeWorks tourism ranking?
The ranking identifies the most visible tourism brands online and on Facebook, providing a monthly comparative analysis based on digital presence.
What metrics are used to measure Facebook performance?
Performance is measured using fan interactions, average response rates, post volume, and Share of Voice within the category.
How is “Online Visibility” defined in this report?
Online visibility aggregates all mentions across online press, blogs, forums, and social media platforms to determine overall brand reach.