Spa tourism is the segment that can provide the added value the Romanian economy needs, claims Frank Halmos, CEO of the Ensana hotel group.
Our country holds one-third of Europe’s balneoclimatic potential. In Romania, spa treatments have a very long tradition, our country being among the first in the world to create a scientific society of balneology and climatology. Added to all this is the fact that most resorts are located in picturesque areas.
The Ensana hotel group currently owns three hotels through the Sovata Ensana Health Spa Hotels tourist complex: Brădet Ensana Health Spa Hotel, Sovata Ensana Health Spa Hotel, and Ursina Ensana Health Spa Hotel.
“Spa tourism has a very bright future, largely due to the change in people’s mindset. The pandemic showed us that health is a fragile treasure and that it’s worth investing in, whether we look at it from the perspective of a professional operator offering spa treatments or from that of a future patient,” stated Frank Halmos, CEO of the hotel chain.
2022 was the best year in the history of the Ensana hotel group. Last year, the group’s business reached 65 million RON, a figure 45% higher than that recorded in 2019 – the year considered the best before the pandemic.
The hotel group has entered a new stage of development; for the immediate period, the group has targeted new expansions, and regarding the product strategy, a strong development of the wellness segment is being considered.
Frequently Asked Questions
What is Romania’s share of Europe’s balneoclimatic potential?
Romania holds approximately one-third of the total spa and balneoclimatic potential of Europe.
Which hotels does the Ensana group operate in Romania?
The group operates three hotels within the Sovata complex: Brădet Ensana Health Spa Hotel, Sovata Ensana Health Spa Hotel, and Ursina Ensana Health Spa Hotel.
What was Ensana’s financial performance in 2022?
Ensana reached a record turnover of 65 million RON in 2022, representing a 45% increase compared to 2019.