The Bulgarian Government’s press service announced on April 22 that Romania and Bulgaria intend to open a joint tourism office in China. The objective is to increase potential by attracting a larger number of tourists from outside the European Union, primarily targeting China.
According to a bilateral protocol of intent approved by the Bulgarian Government, the two countries have identified various areas suitable for cooperation and information exchange in the tourism sector.
The specificity of Asian markets, including the Chinese one, necessitates the development of cultural itineraries, and Romania and Bulgaria could jointly propose interesting offers, such as “The Road of Roman Emperors,” the statement says.
Source: Daily Business
Frequently Asked Questions
What is the main goal of the joint tourism office?
The primary objective is to attract more non-EU tourists, specifically targeting the Chinese market, to both Romania and Bulgaria.
What kind of tourism products will be promoted?
The countries plan to develop cultural itineraries, such as “The Road of Roman Emperors,” tailored to the preferences of Asian travelers.
How was this initiative formalized?
The initiative was formalized through a bilateral protocol of intent approved by the Bulgarian Government to enhance cooperation in the tourism sector.