The Lighthouse technology platform uses predictive artificial intelligence to optimize conversions on hotel websites, addressing the issue of the approximately 98% of visitors who leave web pages without completing a booking. In real time, the system evaluates over 400 behavioral and contextual signals per user, benchmarked against data from hundreds of millions of sessions across a network of over 80,000 hotels in 185 countries.
Lighthouse Direct technology operates through five distinct commercial algorithms designed to protect average daily rate (ADR) and revenue per available room (RevPAR). They assess purchase intent, visitor budget, destination flexibility, travel date flexibility, and likely length of stay. This structure avoids site-wide blanket discounts by targeting incentives solely to hesitant visitors, while presenting upgrade opportunities, cross-selling, or special packages to high-intent users. The effectiveness of this solution was highlighted at THE THIEF hotel in Oslo, where the intent algorithm drove a 25% increase in conversions among the low-intent segment, generating €30.5k in direct revenue and €26k in promotional budget savings.
Frequently Asked Questions
What is Lighthouse Direct?
Lighthouse Direct is an AI-driven platform that optimizes hotel website conversions by analyzing user behavior in real time.
How does predictive AI help hotel revenue management?
It targets discounts only to hesitant visitors and offers upgrades to high-intent users, protecting ADR and RevPAR.
What results did THE THIEF hotel achieve using this technology?
The hotel achieved a 25% increase in conversions for low-intent visitors, €30.5k in direct revenue, and €26k in savings on promotional budgets.