The spa and wellness industry is preparing to close resort doors and send specialists home if reopening measures are not adopted “very soon,” warns the Romanian Spa Tourism Employers’ Organization (OPTBR).
They specified that over 60% of companies in this industry will not survive until the end of this year.
“At this moment, we risk losing the tens of millions of euros invested in recent years in this industry, all efforts to revitalize Romanian balneology, and the development of a European-level spa system, both for Romania’s budget and for our specialists appreciated worldwide,” stated Nicu Rădulescu, President of OPTBR.
The OPTBR representative noted that Romania, the country with the richest spa resources in Europe, remains closed at this time, unable to utilize its natural elements.
Hotels in spa resorts, with their spa and wellness facilities, including indoor pools, have been closed since March, unable to conduct business without the specific profile for which they were sought before the pandemic.
Frequently Asked Questions
Why is the Romanian spa industry at risk of bankruptcy?The industry faces collapse because indoor pools and treatment facilities have remained closed since March, preventing resorts from offering the specific services that drive their business.
What is the survival forecast for companies in this sector?According to OPTBR, more than 60% of companies in the spa and wellness sector are unlikely to survive until the end of the year without immediate reopening measures.
What are the broader implications of these closures?Beyond financial losses, there is a significant risk of losing millions in recent investments and seeing highly skilled Romanian specialists leave the country.