Expressoft Technology, one of the leading local integrators of software solutions for the HoReCa industry, has finalized a strategic partnership with the American company Stayntouch, taking over the exclusive distribution of their Property Management Systems (PMS) solutions in Romania. The move aims to strengthen Expressoft’s portfolio at a time when the local hotel industry is seeking automation solutions to compensate for the acute staff shortage.
Partnership Objectives and Operational Impact
Through this agreement, Expressoft integrates Stayntouch’s cloud-native platform with its own ecosystem of solutions (POS, digital payments, AI applications), providing hoteliers with a unified infrastructure. The central element of the offering is local adaptation: implementation, configuration, and technical support will be provided entirely in Romanian, facilitating technology adoption.
The decision comes against a backdrop of increased pressure on hospitality profit margins, where operational efficiency and the digitalization of check-in/out or housekeeping processes have become critical.
Gabriel Iovu, CEO of Expressoft Technology: “Access to a modern and scalable platform is becoming essential for hotels and restaurants in Romania […] Stayntouch directly addresses these needs and completes our long-term development strategy.”
American Partner Profile: Investment and Global Positioning
Stayntouch, founded in 2012 in the United States, is recognized for its flexible architecture, having been named “Hotel PMS of the Year” at the TravelTech Breakthrough Awards 2025. The company is in an aggressive expansion phase, financially backed by major institutional investors.
Key facts about Stayntouch:
- Capitalization: Recently, the company secured $48 million in strategic growth funding, led by Sixth Street Growth.
- Technology: The platform ensures 100% availability and includes a library of over 1,200 integrations.
- Client Portfolio: First Hotels (Scandinavia), Village Hotels (UK), Okko Hotels (France), Zoku (Amsterdam-based), and Sonesta Hotels & Resorts.
Bill Fanning, Chief Revenue Officer of Stayntouch, emphasized that Expressoft’s local expertise was the decisive factor for penetrating the Romanian market, considered an emerging market in the hotel technology sector.
Market Context and Expressoft Performance
The partnership takes place in an economic climate where the digital transformation of hotels in Romania is no longer an option but an operational necessity due to growing volumes and labor shortages.
Expressoft Technology, a company with 100% Romanian capital and over 20 years of experience, is thus consolidating its position as a complete integrator. The company reported a turnover of 14.5 million RON for the 2024 fiscal year. In addition to its local presence, Expressoft manages major international implementations, including at the IMG Worlds of Adventure theme park in Dubai.
Frequently Asked Questions
What is Stayntouch and what award did it recently win?
Stayntouch is a US-based cloud-native Property Management System founded in 2012, recently named ‘Hotel PMS of the Year’ at the 2025 TravelTech Breakthrough Awards.
How does this partnership benefit Romanian hoteliers?
It provides access to a scalable platform integrated with local POS and AI systems, with the unique advantage of implementation and technical support provided entirely in Romanian.
What is Expressoft Technology’s financial standing?
Expressoft is a 100% Romanian-owned company with over 20 years of experience and a reported turnover of 14.5 million RON for the 2024 fiscal year.