At the end of October, the online travel agency eSky began operating on a new continent – the APAC region, specifically the markets of Singapore, Malaysia, and Hong Kong.
According to a report by the World Travel and Tourism Council (WTTC), in 2019, the value of the tourism industry in the Asia-Pacific region fluctuated around $2,970 billion of GDP, while in Africa, the industry generated $168 billion of GDP.
“The pandemic has proven that broad international exposure is crucial. The expansion into APAC countries is dictated by our analyses regarding market access and its profitability. The tourism industry in Singapore and Malaysia generated 11% of the national GDP in 2019, the third-largest contribution to the economy of both countries,” stated Lukasz Neska, Vice President of eSky.
In 2019, the eSky group began operations in South Africa, and this year the company decided to enter four new countries in the region – Morocco, Egypt, Kenya, and Nigeria.
By entering these mentioned markets, which are added to Russia and Belarus launched at the beginning of 2020, eSky Group will be present in nearly 60 markets globally.
In 2019, 84% of the total transaction value of eSky Group was delivered by countries other than Poland.
In 2019, eSky recorded a turnover of EUR 7.4 million, with a total transaction value of EUR 45.5 million.
Frequently Asked Questions
Which new markets in Asia has eSky expanded into?eSky has started operations in the APAC region, specifically targeting Singapore, Malaysia, and Hong Kong.
How many global markets does eSky Group operate in?With the addition of new markets in Asia and Africa, eSky Group is now present in nearly 60 markets globally.
What was the economic impact of tourism in Singapore and Malaysia?In 2019, tourism contributed 11% to the national GDP of both Singapore and Malaysia, representing a significant portion of their economies.