The National Association of Travel Agencies in Romania (ANAT) is requesting support from the Ministry of Economy, Entrepreneurship, and Tourism to revitalize incoming tourism—the arrival of foreign tourists in Romania. According to the association, at least €20 million is needed annually for the effective promotion of Romanian tourism, and Romania could potentially attract 10 million foreign tourists. ANAT also points out that the current strategy proposed by the Ministry has halved the 2035 target stated three months ago, from 10 million to 4.6 million tourists.
Currently, Romania allocates only €1.5 million annually for tourism promotion abroad, a sum significantly lower than other European tourist destinations.
ANAT proposes a series of measures to support the development of incoming tourism, including:
- a significant increase in the promotion budget to at least €20 million annually;
- active participation in international tourism fairs;
- the establishment of a National Destination Management Organization (DMO);
- simplifying the procedures for incoming bonuses;
- organizing a B2B section at national tourism fairs for “hosted buyers,” including travel agents, specialists, journalists, and influencers from target markets;
- restructuring the procedures for granting tourist visas for Romania.
ANAT emphasizes that without these measures, Romania will continue to lose opportunities to attract foreign tourists and increase tourism revenue.
Frequently Asked Questions
How much does Romania currently spend on tourism promotion?
Romania currently allocates only €1.5 million per year for international tourism promotion, which is significantly less than its European competitors.
What is the budget proposed by ANAT for effective promotion?
ANAT advocates for a minimum annual budget of €20 million to adequately promote Romania as a top-tier destination for foreign travelers.
What are the main goals of ANAT’s proposal?
The goal is to attract up to 10 million foreign tourists annually by 2035 through measures like creating a National DMO and streamlining visa and bonus procedures.