Alexandrion Group, Romania’s largest producer and distributor of spirits and sparkling wines and the country’s sole single malt whisky producer, will open its hotel in Sinaia in 2023, following an investment of approximately EUR 17 million.
In 2020, the hotel underwent a complex rebranding process, during which its name was changed from New Montana to Alexandrion Royal. The group initiated an extensive renovation process, consisting of the reconfiguration of accommodation spaces, furnishing the entire hotel with new furniture and equipping it with state-of-the-art technology, as well as expanding conference, entertainment, and personal care facilities for tourists.
The hotel’s 6 floors will have names referring to entities within the group or reference brands from the Alexandrion Group’s spirits and wine portfolios: Nawaf Salameh Family (ground floor), Alexandrion Foundation (1st floor), Saber Elyzia Antarktys (2nd floor), Alexandrion Brandy (3rd floor), Carpathian Single Malt (4th floor), Brâncoveanu (5th floor), Rhein (6th floor). The history of each brand is presented on the floor bearing its name.
The Alexandrion Royal Hotel will benefit from a reconfiguration of accommodation facilities, in line with increasing standards of quality and comfort, and will have 167 accommodation spaces: rooms and suites.
Frequently Asked Questions
What is the total investment for the Alexandrion Royal hotel?
The total investment for the renovation and rebranding of the hotel is approximately EUR 17 million.
What was the hotel’s previous name?
The hotel was formerly known as New Montana before being rebranded as Alexandrion Royal in 2020.
How many rooms does the hotel offer?
The hotel features 167 accommodation units, including modernized rooms and suites designed for high-end comfort.