YOO, the world’s largest designer apartment brand, confirms information regarding its expansion into Romania.
“In the coming period, we will begin evaluating projects in Romania’s main markets, as well as on the coast, in mountain areas, and other unique locations,” stated Valentin Ilie, YOO partner in Romania.
The YOO Group, founded in 1999 by English entrepreneur John Hitchcox and designer Philippe Starck, is the world’s largest non-hotel residential brand, with 52 completed projects and over 30 under development.
In a ranking of the world’s largest hotel and non-hotel brands, YOO is followed by Ritz-Carlton, Four Seasons, and JW Marriott.
The initial expansion targets for the YOO brand in Romania are the cities of Bucharest, Constanta, and Brasov.
The English company’s intention is to also operate serviced apartments, targeting residential and hotel projects. In Bucharest, the aim is to secure exceptional locations.
YOO’s potential clients are local investors and developers looking for design and implementation.
YOO works with a team of famous designers such as Marcel Wanders, Jade Jagger, Steve Leung, and Sussanne Khan to create homes with a distinct design that bring visibility to residential projects. In recent years, YOO has also expanded into the hotel sector with the YOO Collection and YOO2 brands. YOO transforms buildings into aspirational and inspirational living spaces, offering real estate developers a holistic design, according to the company’s website.
This is a new concept on the Romanian market and is the equivalent of a hotel brand applied to the premium and luxury housing segment.
Frequently Asked Questions
What is the YOO brand?YOO is the world’s largest designer apartment brand, specializing in luxury residential and hotel projects, founded by John Hitchcox and Philippe Starck.
Which designers collaborate with YOO?The group works with famous names such as Marcel Wanders, Jade Jagger, Steve Leung, and Sussanne Khan to create unique living spaces.
Which Romanian cities are targeted by YOO’s expansion?The initial expansion targets for the brand in Romania are Bucharest, Constanta, and Brasov, including coastal and mountain areas.