The Transylvanian Highlands represent the fourth certified ecotourism destination, following Țara Hațegului-Retezat, Țara Dornelor, and Eco-Maramureș.
The recognition is granted by the Ministry of Tourism and encompasses 44 communes located within natural protected areas across Brașov, Sibiu, and Mureș counties. The efforts to declare the Transylvanian Highlands an ecotourism destination began 11 years ago. The area covers 260,000 hectares of protected natural sites between the Târnava Mare and Olt rivers and the Hârtibaciu basin.
Tourists return to the Transylvanian Highlands for the local culture and traditions, which include a rich gastronomy, as well as for active holidays in the heart of nature. In the last five years, the percentage of those visiting the area multiple times a year has increased fourfold, while the duration of visits exceeding three nights has doubled.
Frequently Asked Questions
What makes the Transylvanian Highlands a certified ecotourism destination?
It is officially recognized by the Ministry of Tourism for its sustainable practices across 44 communes and 260,000 hectares of protected natural areas.
Which regions are included in the Transylvanian Highlands?
The destination covers parts of Brașov, Sibiu, and Mureș counties, specifically the area between the Târnava Mare and Olt rivers and the Hârtibaciu basin.
How has the popularity of this destination changed recently?
In the last five years, the number of repeat visitors has quadrupled, and the frequency of stays longer than three nights has doubled.