The Ministry of Tourism has announced that traditional tourist promotion plaques are being replaced with new ones containing QR codes. Through these, tourists can access information about landmarks, history, or local legends.
This is a digitalization project by the “Călător prin România” (Traveler through Romania) Association, through which tourists can become their own guides to better understand what our country has to offer.
Each plaque is accompanied by the national tourism brand “Explore the Carpathian Garden.” This action is the result of a 3-year protocol concluded between the Ministry and the “Călător prin România” Association.
Foreign tourists have the possibility, by using the application, to read the provided information in over 32 languages, including English, Spanish, French, Chinese, Russian, German, and Arabic.
In this way, tourist objectives and historical monuments will be properly signaled using modern technology, while also offering the possibility to create a database containing the entire cultural capital of our country.
According to the collaboration protocol, the Ministry of Entrepreneurship and Tourism (MAT) grants the “Călător prin România” Association the free right to use the trademarks “România explorați Grădina Carpaților” and “Romania explore the Carpathian garden” to promote Romania as a tourist destination, for advertising purposes, and to reproduce them at events held domestically and abroad, online, as well as within other mutually agreed actions.
De asemenea, MAT acordă partenerului, gratuit, dreptul de a utiliza, reproduce și difuza operele audiovizuale, constând în filmele în limba română și nu numai, din categoriile activități și aventură, city breaks, turism rural, a filmului de promovare generală, în scop publicitar, în vederea promovării României ca destinație turistică și a brandului turistic național cu ocazia evenimentelor organizate de Asociației Călător prin România, aceștia din urmă având obligația de a indica sursa materialelor promoționale, respectiv sursa Ministerul Antreprenoriatului și Turismului.
Frequently Asked Questions
How do the new QR code signs help tourists?
Tourists can scan the QR code to access instant digital information about historical landmarks, legends, and cultural sites, effectively acting as their own guide.
In how many languages is the tourist information available?
The digital platform supports over 32 languages, including English, French, Spanish, German, Chinese, Russian, and Arabic, making it accessible to global visitors.
Who is implementing this digital signage project?
The project is a collaboration between the Ministry of Tourism and the “Călător prin România” Association, based on a three-year strategic protocol.