Therme Group: Polycentric Strategy and Global Expansion
Robert Hanea, CEO of Therme Group, emphasized at the Economist Romania Government Roundtable 2026 conference the need for European companies to adopt polycentric business models to export technology globally. The group, present on three continents, proposes a redefinition of well-being infrastructure by integrating technology into complex user-centered ecosystems, moving beyond traditional sectoral approaches.
Currently, Therme facilities record major operational success, with over 1.7 million annual visitors in Romania, representing 8-9% of the country’s population, while in Germany, the group’s projects are accessed by approximately 5% of the population. The company holds investments in North America, Asia, and the Middle East, with an active presence in eight countries. Hanea emphasized that infrastructure must be designed as an integrated system that facilitates human connectivity and integrates technology with services.
From a geopolitical perspective, the founder of Therme Group highlighted Europe’s potential to generate large-scale projects, despite the current trend of criticizing the continent’s deficiencies. Therme Bucharest is part of the Austrian group A-Heat, specialized in industrial refrigeration equipment, a sector in which it is also present on the local market through the Jaeggi Industries factory in Sibiu. The group’s strategy aims to consolidate this global development model through its own technological ecosystems.
Frequently Asked Questions
What is Therme Group’s polycentric business model?
It is a strategy focused on exporting technology and creating integrated, user-centered well-being ecosystems across multiple global hubs.
How successful is Therme Bucharest in terms of visitor numbers?
Therme Bucharest attracts over 1.7 million visitors annually, which accounts for approximately 8-9% of Romania’s population.
Which parent group does Therme Bucharest belong to?
It is part of the Austrian A-Heat group, which also operates Jaeggi Industries in Sibiu, specializing in industrial refrigeration.