The country brand and logo created during the mandate of the former Minister of Tourism, Elena Udrea, are valid, but they are not being used, and it would be “madness” to start from scratch with the creation of another brand, stated the Minister of Entrepreneurship and Tourism, Constantin-Daniel Cadariu.
Regarding Romania’s external promotion, Cadariu specified that the ministry he leads is preparing two normative acts, targeting participation in both the international fairs on its list and the program for other such events.
On the other hand, in Brașov, Cadariu criticized the “Ski in the Carpathians” program from 2002, stating that, unfortunately, it was mostly used “to satisfy local administrators” and that too many ski slopes were built “where they don’t belong,” adding that, in his opinion, with government support, only one, two, or at most three ski domains should be developed, to be included in a future tourism master plan.
Frequently Asked Questions
Is Romania’s current country brand still valid?
Yes, the country brand and logo created during Elena Udrea’s mandate remain legally valid, though they are currently not being utilized for promotion.
What are the plans for Romania’s international tourism promotion?
The Ministry of Entrepreneurship and Tourism is preparing two normative acts to regulate participation in international fairs and other promotional events.
What is the government’s new strategy for ski resorts?
The ministry aims to focus government support on developing only two or three major ski domains within a future tourism master plan, rather than scattered small slopes.