The fast-casual restaurant chain Burrito Madre, originating from Serbia and specializing in Mexican-inspired dishes, is set to enter the Romanian market, according to data analyzed by Profit.ro and previously announced on Profit Insider. The brand will operate in a fast-food sector that represents a quarter of the entire local restaurant market, valued at approximately EUR 3.81 billion.
Currently, Burrito Madre operates exclusively in Serbia, with a presence in the cities of Belgrade, Novi Sad, Pančevo, Čačak, Kragujevac, and Šabac. The company sells burritos, tacos, quesadillas, nachos, and salads, operating through brick-and-mortar restaurants and mobile food truck units. The concept launched by the company is based on non-stop manual cooking using fresh, raw ingredients, with no canned products.
The expansion of the Serbian chain takes place in a fiercely competitive context, with the local fast-food market currently dominated by players Premier Restaurants Romania (McDonald’s), US Food Network (KFC), and SET-Corporation (Mesopotamia).
Frequently Asked Questions
What is Burrito Madre?
Burrito Madre is a Serbian fast-casual restaurant chain specializing in fresh, Mexican-inspired dishes such as burritos, tacos, quesadillas, and nachos.
How big is the Romanian restaurant market?
The total local restaurant market in Romania is valued at approximately EUR 3.81 billion, with fast-food representing a quarter of this total.
Who are the main competitors in Romania’s fast-food market?
The market is currently dominated by major players such as Premier Restaurants Romania (McDonald’s), US Food Network (KFC), and SET-Corporation (Mesopotamia).