The Romanian hotel industry recorded a 16% increase in turnover in 2025, reaching EUR 2.2 billion, according to Crosspoint estimates. This growth was mainly supported by the increase in accommodation rates, in a context where the number of tourists and the average occupancy rate recorded declines.
According to the analyzed data, the total number of tourists decreased in 2025 to 14.3 million people, with a discrepancy in sources regarding the rate of decline, indicated as 2% compared to 2024 in the text of the report, but 7% in the title of the same section. The average occupancy rate of accommodation units decreased from 30.4% to 28.8%. To compensate for this decline, operators increased rates. In the premium segment (4 and 5 stars), the average price for a night’s accommodation increased by 8.5%, reaching EUR 94.68.
The 4- and 5-star hotel and aparthotel segment, which totals approximately 83,000 rooms nationwide (representing about 20% of the total accommodation capacity), generated revenues of EUR 974.5 million, which is almost half of the industry’s total revenues.
Bucharest remains the country’s most important tourism hub, with an occupancy rate of 72.6% and revenues of EUR 347.7 million in the premium segment. According to HVS Europe, the Capital recorded the third-fastest growth in hotel asset values in Europe (+4.6% year-on-year), although values have not fully recovered from the decline of over 20% during the pandemic. In parallel, regional markets are gaining ground, cumulatively generating EUR 457.4 million in the upscale segment. Among these, Cluj-Napoca attracted revenues of EUR 45.3 million, and Timișoara recorded EUR 25 million in the 4- and 5-star segment.
The volume of hotel investments in Romania exceeded EUR 60 million in 2025, up by approximately 25% compared to the previous year. However, merger and acquisition activity in this segment remains low compared to other regional markets and continues to be dominated by small-scale transactions.
Frequently Asked Questions
What was the value of the Romanian hotel market in 2025?
The Romanian hotel market reached EUR 2.2 billion in 2025, registering a 16% increase in turnover compared to the previous year.
How did the market grow despite a decrease in tourist numbers?
The growth was mainly driven by operators increasing accommodation rates, which compensated for the decline in tourist numbers and occupancy rates.
Which city is the most important tourism hub in Romania?
Bucharest remains the most important hub, with an occupancy rate of 72.6% and revenues of EUR 347.7 million in the premium 4- and 5-star segment.