Hundreds of taxis featuring images of our country are circulating through Hamburg, Berlin, Munich, and Frankfurt on the occasion of the European Football Championship.
Each image on the taxis in Germany includes a QR code linking to a brochure in German, through which visitors can obtain information about various destinations in our country.
”Anyone traveling to Germany during the European Football Championship will travel in Hamburg, Berlin, Munich, and Frankfurt in 625 taxis wrapped with Romania! The promotion of Romania is being carried out in a target market. According to the latest data published by the National Institute of Statistics, Germany is in first place in the ranking of tourist-sending states in 2023, with 218,300 arrivals in Romania. Furthermore, the impact of the campaign to promote Romania as a holiday destination will be significant, considering the number of football fans who will visit Germany during this period,” stated the Minister of Tourism, Radu Oprea.
The campaign runs until July 15.
Frequently Asked Questions
How many taxis are involved in the Romanian tourism campaign?
A total of 625 taxis wrapped with Romanian landscapes are operating in Hamburg, Berlin, Munich, and Frankfurt.
Why is Germany a priority market for Romanian tourism?
Germany is the top source of foreign tourists for Romania, accounting for 218,300 arrivals in 2023 according to official statistics.
Until when is the promotional campaign active?
The current tourism promotion campaign in Germany is scheduled to run until July 15.