The government has begun negotiations with officials in New Delhi to bring tourists from India to Romania, attempting to attract them with offers of snowmobiling, scuba diving, horseback riding, wellness and SPA services, and wine tastings.
Romania previously signed a tourism agreement with India in 1994, but failed to attract many tourists by relying solely on Dracula.
Currently, India has about 1.31 billion inhabitants, of whom approximately 15 million spend their annual vacations in Europe, but this number is estimated by Romanian authorities to grow to 50 million by 2020.
Of the 15 million people who travel to Europe annually for tourism, Romania attracts a negligible number, with India not even ranking among the top 25 countries that send tourists to Romanian mountain and seaside resorts.
Despite having an agreement signed with India since 1994, Romania participated for the first time in the New Delhi Tourism Fair only in February 2014.
Owners of travel agencies in India have repeatedly stated that Romania is unknown to tourists as a holiday destination and that it is difficult to bring even up to 200 tourists. This is despite official figures revealing that Indian tourists spend a total of approximately $91 billion annually, with $6,000 per tourist, ranking second after China among countries with the highest spending by tourists abroad.
Frequently Asked Questions
What activities is Romania offering to Indian tourists?
Romania is promoting diverse experiences such as snowmobiling, scuba diving, horseback riding, wellness and SPA services, and wine tastings to attract Indian visitors.
Why has Romania struggled to attract Indian tourists in the past?
Despite a 1994 agreement, Romania relied too heavily on the Dracula myth and lacked visibility, only participating in its first New Delhi tourism fair in 2014.
How much do Indian tourists typically spend abroad?
Indian tourists are high spenders, averaging $6,000 per person and totaling $91 billion annually, ranking second globally after China.