The Romanian hotel market is undergoing a period of sustained expansion, with 39 new projects announced for the 2026-2029 interval, totaling over 5,300 accommodation units. Despite the geopolitical and economic context, investors are betting on diversifying concepts and affiliating with prestigious international chains, targeting both new constructions and the conversion of historical buildings or the modernization of existing units to meet current business and leisure demands.
Bucharest remains the main attraction pole with 15 projects, followed by Brașov (8), Timișoara (4), and Craiova (2). Among the new brands that will enter the market are The Hoxton, Hyatt, Mondrian, Kempinski, and The Julius. In the Capital, developer Nusco will invest over EUR 42 million in Nusco City to bring the Hyatt Place (170 rooms) and Hyatt House (100 rooms) brands. Also in Bucharest, One United Properties will open the country’s first Mondrian hotel (103 rooms) in 2026 and, in 2028, The Hoxton – One Downtown unit on Academiei Street. In the luxury segment, the Ambasador Hotel building will be transformed by Julius Meinl Living into The Julius Bucharest, with 158 rooms, by 2027. Other major investments include the first Radisson RED on Vasile Lascăr Street, a project of over EUR 13 million developed by Hagag, and a Wyndham Garden hotel near Otopeni Airport, with an investment of EUR 45 million for 270 rooms.
The expansion of international chains also targets cities such as Arad, Bacău, Cluj-Napoca, Oradea, Satu Mare, Sibiu, Constanța, and Izvoare Resort. The Mercure brand has eight hotels planned, while Radisson is preparing six new units, including under the Radisson RED brand. Additionally, Hilton and Marriott are consolidating their regional presence through the Hilton Garden Inn, DoubleTree, and Courtyard brands. This dynamic highlights the still untapped potential of the local market, as brands such as Swissôtel, Corinthia, or The Crest Collection confirm their launch schedules for the coming years.
Frequently Asked Questions
How many new hotels are expected in Romania by 2029?
A total of 39 new hotel projects are scheduled for completion between 2026 and 2029, adding over 5,300 rooms.
Which cities are the primary focus for these new developments?
Bucharest leads with 15 projects, followed by Brașov (8), Timișoara (4), and Craiova (2).
What international luxury brands are entering the Romanian market?
New entries include prestigious names such as Hyatt, Mondrian, The Hoxton, Kempinski, and The Julius.