The Radisson Blu Aurum Brașov hotel had an occupancy rate of 60% in its first year of operation.
Among the guests who stayed at the hotel, 75% were Romanians, who paid an average of 600 RON for a night’s accommodation and five-star services in the center of Brașov.
Located in the heart of the city, Radisson Blu Aurum Brașov opened in October 2022 after an investment of over 17 million EUR, on the site of the former Telephone Palace building on Eroilor Blvd. in Brașov.
The old building, constructed in the 1930s and in an advanced state of decay, was rehabilitated. The hotel features 110 rooms, an international restaurant, a tasting area housing a fragment of the old Brașov fortress wall over 400 years old, an executive lounge with a panoramic view, a conference room with a capacity for 150 people, and a sky bar with a pool for relaxation and wellness.
In its first year of operation, the hotel attracted tourists from the United States, Great Britain, the Middle East, or Germany, but also a large number of Romanian tourists visiting Brașov for business or leisure.
Among the clients who crossed the hotel’s threshold in its first year of operation, 20% stayed at Radisson Blu Aurum for “business” purposes, while 80% chose the hotel as a holiday destination.
For the business community, the hotel offers a conference and events hall and an executive lounge, which can host management meetings or creative sessions.
The Etheris pool, inaugurated this summer alongside the Etheris SkyBar, offers a place for relaxation and socialization. Access to the pool is exclusively dedicated to guests staying at the hotel or those who wish to rent the space for private events.
Frequently Asked Questions
What was the average cost of a stay at Radisson Blu Aurum Brașov in its first year?
Guests paid an average of 600 RON per night for five-star accommodation and services in central Brașov.
What is the distribution of business vs. leisure travelers at the hotel?
During the first year of operation, 80% of guests visited for leisure purposes, while 20% stayed for business.
What historical significance does the hotel’s site hold?
The hotel was built on the site of the 1930s Telephone Palace and incorporates a 400-year-old fragment of the ancient Brașov fortress wall.