Promoting Romania in the UK and Germany
The Ministry of Tourism has announced that Romania will be promoted in the United Kingdom and Germany.
A procedure has been launched for the rollout of the romania.travel portal and a TV and online promotion campaign for our country in the UK and Germany. The internet is the primary method for promoting tourist destinations, and digital marketing tools are among the most frequently used strategies for choosing travel destinations.
The Ministry of Entrepreneurship and Tourism will initiate a public procurement procedure.
Through the romania.travel online portal, the digital promotion of Romania as a tourist destination will be carried out, adhering to the “Keep It Simple Straight” principle.
Increasing Romania’s awareness level for city break destinations will boost traffic to the romania.travel website, and the ranking in Google searches for Romania will be improved.
Opinion leaders are also part of the integrated campaign to promote Romania as a tourist destination. This will run this year through the partnership between the Ministry of Entrepreneurship and Tourism and the National Tourism Brand Council.
Frequently Asked Questions
What is the main goal of the new promotion campaign?
The campaign aims to increase Romania’s visibility in the UK and Germany through the romania.travel portal and targeted digital marketing.
Which platforms will be used for promotion?
Promotion will occur via TV, online channels, and the official romania.travel website to maximize reach.
Who is involved in the campaign’s implementation?
The Ministry of Entrepreneurship and Tourism is partnering with the National Tourism Brand Council and various opinion leaders.