Popeyes is strengthening its presence on the local market by opening its second restaurant in Cluj-Napoca, scheduled for March 31. This expansion, following the recent inauguration of the first unit in Suceava, is part of a broad development strategy for the American brand in Romania, aiming to reach a network of over 80 locations by 2033.
The new unit in Cluj-Napoca is located in the drive-thru hub area of the Urbano Shopping & Living project, a retail park in the final stages of preparation for its opening this spring. Currently, Popeyes operates 20 restaurants in Romania, distributed across Bucharest (7 units), Iași (2), Constanța (2), Cluj-Napoca (2), as well as in Pitești, Craiova, Buzău, Ploiești, Brașov, Oradea, and Sibiu. Recently, in December 2025, the brand inaugurated locations in Mega Mall Bucharest and Lotus Center Oradea. The network’s management was taken over by Rex Concepts, after the brand had previously been operated by Sterling Cruise, an integrator managing about 40 restaurants under brands such as Salad Box and Pep & Pepper.
Information regarding the brand’s local history shows certain discrepancies, with sources mentioning both the launch in the spring of 2022 and a four-year presence on the Romanian market. Additionally, the regional expansion plan is correlated with both the objectives for 2024 and an essential development stage set for 2026. Globally, Popeyes is one of the fastest-growing fast-food chains, currently operating approximately 4,800 restaurants.
Frequently Asked Questions
When does the second Popeyes restaurant in Cluj-Napoca open?
The second Popeyes location in Cluj-Napoca is scheduled to open on March 31.
Where is the new Popeyes restaurant in Cluj located?
The restaurant is located in the drive-thru hub area of the Urbano Shopping & Living retail park.
What is Popeyes’ expansion goal in Romania?
The brand aims to reach a network of over 80 locations across Romania by the year 2033.