PNRR: EUR 7.79 million for tourism promotion

Destination Management Organizations (DMOs) will receive funding of approximately EUR 7.79 million for promotion, digitalization, and local tourism infrastructure projects, following the evaluation of projects submitted through the National Recovery and Resilience Plan (PNRR). The announcement was made by the Minister of Economy, Digitalization, Entrepreneurship, and Tourism, Irineu Darău, who specified that the total budget allocated to this program is EUR 10 million.

Of the 113 projects submitted nationwide, 41 were approved for funding, while 72 were rejected. The main reason for rejecting the projects was the absence of the mandatory digitalization component, which had to represent at least 20% of the total project value. The minister explained that digitalization is essential for the development of modern tourism, as a destination without an online presence or digital tools remains practically invisible to tourists.

The approved funds will be directed towards promoting destinations, digitalizing services, developing local infrastructure, and increasing online visibility, moving beyond the traditional model based solely on brochures and trade fair participation. Applicants whose projects did not pass the evaluation stage can submit appeals within the next 30 days.

Frequently Asked Questions

What is the total budget allocated for this tourism program?

The total budget allocated for this program under the National Recovery and Resilience Plan (PNRR) is EUR 10 million, with EUR 7.79 million currently approved.

Why were so many projects rejected?

Out of 113 projects, 72 were rejected primarily due to the lack of a mandatory digitalization component, which had to account for at least 20% of the project’s total value.

What can rejected applicants do next?

Applicants whose projects were not approved during the evaluation phase have the right to file appeals within 30 days of the announcement.