Visit Oradea, the destination management organization, participated at the World Travel Market (WTM) London, the most influential international event in the tourism industry, which took place from 4-6 November 2025. The demarche is part of the strategy to position Oradea as a relevant European tourist destination.
The London fair, which brought together over 4,000 exhibitors from more than 180 countries, was a platform for connecting with professionals and companies from the global tourism sector. The objective of the Visit Oradea delegation was to actively promote the city’s strengths, including its Art Nouveau architectural heritage, modern infrastructure and the diversity of its tourism offer, covering segments ranging from cultural and spa tourism to events, gastronomic and family tourism. Throughout the event, Visit Oradea representatives held networking sessions and participated in specialized presentations to strengthen relations with other destinations. The agenda also included discussions at the Romanian Embassy in London on the promotion of tourism in Romania.