Premier Restaurants Romania, the operator of the McDonald’s chain, reported a turnover of over EUR 443.69 million for 2025, a 12% increase compared to the previous year. This performance was supported by network expansion and constant investments in digitalization, with the company announcing an additional budget of EUR 78.53 million for the next three years, dedicated to sustainable development and modernizing restaurant infrastructure.
During 2025, McDonald’s served approximately 400,000 customers daily, recording over 59 million orders. Expansion included eight new units in Bucharest, Ploiești, Iași, Timișoara, Bacău, Baia Mare, and Mediaș. Recently, the company completed the remodeling of the Drive-Thru restaurant in Brașov, located at 106 Calea București, an iconic location opened in 1996, following an investment of EUR 1.18 million. At the same time, the operator continued investments in renewable energy, reaching 33 units equipped with photovoltaic panels.
For 2026, the strategy involves opening nine new restaurants and creating over 500 jobs, with the first unit already inaugurated on April 20 in Florești, Cluj. Valentin Truță, General Manager of Premier Restaurants Romania, emphasized the importance of operational efficiency and the digital experience for maintaining the brand’s accessibility. Currently, the local network comprises 115 restaurants in 34 cities (including 66 McDrive and 74 McCafé) and over 7,000 employees. The company is part of the Maltese group Premier Capital plc, which manages McDonald’s operations in six European markets.
Frequently Asked Questions
What was McDonald’s Romania’s turnover in 2025?
The company reported a turnover of over EUR 443.69 million, representing a 12% growth compared to the previous year.
How many new restaurants does McDonald’s plan to open in 2026?
The strategy for 2026 includes opening nine new restaurants and creating over 500 new jobs.
What is the current size of the McDonald’s network in Romania?
The network currently includes 115 restaurants across 34 cities, with 66 McDrive units and 74 McCafé locations.