Burger King is accelerating its expansion in the Romanian market by opening a new unit in Brașov, scheduled for April 30 at Coresi Shopping Resort. This inauguration is part of a growth strategy supported by a recent investment from the European Bank for Reconstruction and Development (EBRD) worth EUR 40 million, intended for the Polish holding Rex Concepts to develop fast-food networks in Central and Eastern Europe.
The network has surpassed the threshold of 40 units nationwide, 30 of which were opened in the last three years. Plans for 2025 aim for the inauguration of 12-15 new restaurants, with the objective of reaching the 50-unit milestone in major cities and regional communities. According to Profit.ro, the Polish platform Rex Concepts, controlled by the investment firm McWin, aims to open 600 Burger King and Popeyes restaurants over the next 10 years in Romania, Poland, and the Czech Republic. The EBRD investment will provide the financial institution with a 16.7% stake in the company.
On the operational side, Raluca Lupu was appointed in October 2025 as Head of Operations for Burger King and Popeyes Romania. Previously, in February 2023, Profit.ro announced the recruitment of Cristian Turculeț as operations director, who has experience within AmRest, the operator that relaunched Burger King in Romania. The McWin Group, led by Henry McGovern and Steven K. Winegar, signed master franchise agreements with Restaurant Brands International for the expansion of both brands in the region. The Popeyes chain was launched in Romania in early 2022, according to information first published by Profit.ro.
Frequently Asked Questions
Where is the new Burger King opening in Brașov?
The new restaurant is located within the Coresi Shopping Resort and is scheduled to open on April 30.
What is Burger King’s expansion goal for Romania?
The company aims to reach 50 units by 2025 and plans to open 12-15 new restaurants next year.
Who is financing Burger King’s growth in the region?
The expansion is supported by a EUR 40 million investment from the EBRD into Rex Concepts, a platform controlled by McWin.