“Live, Work, Crave Romanian!” – a campaign run by MEEMA

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The Ministry of Economy, Energy and Business Environment, through the General Directorate of Tourism, is launching the “Live, Work, Crave Romanian!” campaign, an initiative dedicated to Romanians in the diaspora who have recently returned to the country or wish to return. The message conveyed through this initiative is that there are jobs available in the country, particularly in the HoReCa sector.

Emil-Răzvan Pîrjol, Secretary of State at the Ministry of Economy, Energy and Business Environment – General Directorate of Tourism, states that through this campaign, the authorities aim to draw the attention of Romanians who have returned home from the diaspora and were active in this field, that there are absolutely honorable and interesting opportunities to stay here and work in the Romanian hospitality industry. The HoReCa sector needs labor. Together we are relaunching the economy, Romanian tourism, rebuilding Romania, and staying close to our loved ones, the ministry indicates.

Frequently Asked Questions

What is the “Live, Work, Crave Romanian!” campaign?

It is an initiative by the Ministry of Economy to attract Romanians from the diaspora back to the local labor market, specifically in the HoReCa sector.

Who is the target audience for this campaign?

The campaign targets Romanians living abroad who have recently returned or are considering returning to Romania.

Why is the HoReCa sector prioritized?

The hospitality industry in Romania is facing a labor shortage and offers honorable opportunities for those with experience in the field.