Luxury hotel group Hyatt intends to make its entry into the local market by developing a brand hotel in Romania, an “upper upscale” hotel in Bucharest with approximately 200 rooms and full services.
The group thus intends to replicate the successful model from Bulgaria, which represents Hyatt’s largest market in Eastern Europe to date.
The company’s regional portfolio in Eastern Europe comprises 13 exclusive properties located in Bulgaria, Montenegro, the Czech Republic, Slovakia, Poland, Serbia, and Ukraine, totaling over 3,395 rooms. Another 6 hotel projects are planned in the region over the next 3 years in countries such as Bulgaria, Estonia, Serbia, Albania, and Croatia, with Romania being the next destination.
Bulgaria is currently Hyatt’s largest market in Eastern Europe, with 6 operational hotels and a 7th in development.
Hyatt stands out as the hospitality group with the highest number of luxury hotels worldwide in exclusive locations, holding a 13% global share of total available luxury rooms. The group owns over 1,250 hotels with more than 304,000 rooms and a team of over 189,000 employees operating in 76 countries.
Frequently Asked Questions
Where will Hyatt’s first hotel in Romania be located?
Hyatt plans to open an upper-upscale hotel in Bucharest with approximately 200 rooms and full services.
What is Hyatt’s expansion strategy in the region?
The group intends to replicate its successful model from Bulgaria, which is currently its largest Eastern European market with 6 operational hotels.
What is Hyatt’s global market position?
Hyatt holds a 13% global share of luxury hotel rooms, operating over 1,250 hotels and 304,000 rooms across 76 countries.