Hotel Cișmigiu, part of the portfolio of Spanish developer Hercesa Romania, has reported total accommodation revenues for 2025 exceeding the EUR 2 million threshold, marking an 8% increase on the previous year. This financial performance was underpinned by a simultaneous increase in occupancy, which reached 78%, and the average room rate (ADR), in a Bucharest market context characterized by the return of the flow of foreign tourists.
The hotel unit accounted for 17,000 overnight stays in 2025, up 3% compared to 2024, with the average length of stay holding steady at 2-3 nights. Around 55% of the demand came from the corporate-business segment, predominantly last-minute, with the leisure segment generating the rest. Mirela Cojocaru, general manager of Hotel Cișmigiu, said that the results reflect the stabilization of commercial performance and a balance between volume and value, achieved through positioning and operational efficiency. In terms of guests’ origin, Israel remained in first place, followed by Romania (which accounted for 13% of total accommodations), Italy, the United Kingdom, Germany and the United States.
Hotel performance is in line with the general trends in the capital. According to data from the National Institute of Statistics for the first nine months of 2025, overnight stays in Bucharest increased by 2.8%, totaling 2.59 million. The advance was driven exclusively by external demand, with foreign tourists’ overnight stays climbing by 4.9%, while the domestic segment registered a slight decrease. Although city-wide accommodation capacity contracted by 1.8%, net utilization rose steadily in all quarters of the year.
From a fiscal perspective, business in 2025 was impacted by the increase in the VAT rate to 21% as of August 1, a measure that had an impact of about 2% in the final price, largely passed on in the rates. For 2026, hotel representatives expect a period of consolidation, with the main challenges related to a potential increase in the city tax and maintaining workforce stability. Hotel Cișmigiu operates in a historic building rehabilitated and reintroduced to the tourist circuit in 2012, after an investment of EUR 15 million. The Hercesa Group, which owns the hotel, continues its expansion in the local residential market, with new construction phases underway in the Stellaris Residencias project, after the delivery of more than 1,200 apartments in the Vivenda complex.