The British restaurant chain Harry Ramsden’s, specializing in fish and chips, is entering the Romanian market through an exclusive partnership with the local operator Horecagroup SRL. The first location will open on Thursday, March 26, in the food court area of the ParkLake shopping center in Bucharest. This launch marks the beginning of a long-term expansion strategy targeting the main shopping centers in the capital and subsequent national expansion, as well as entry into the retail segment.
The business model proposed by the partnership led by Iulian-Nicușor Bolnavu involves a franchise fee of EUR 150,000 and an investment per unit estimated between EUR 300,000 and EUR 400,000, depending on the surface area. The restaurants are designed to generate an annual turnover between EUR 1.5 and 1.8 million, under 10-year operating contracts. The development schedule provides for the opening of a second location in Bucharest in 2026, covering the city’s major shopping centers by 2027, and expanding to Romania’s major cities starting in 2028. Subsequently, the strategy includes introducing Harry Ramsden’s products into hypermarket networks. The brand, founded in 1928, brings nearly a century of tradition to the local market, being historically recognized for performances such as the Guinness World Record set in 1952 for serving 10,000 customers in a single day.
Frequently Asked Questions
Where is the first Harry Ramsden’s opening in Romania?
The first location will open in the food court area of the ParkLake shopping center in Bucharest.
What is the investment cost for a Harry Ramsden’s franchise?
The investment per unit is estimated between EUR 300,000 and EUR 400,000, plus a franchise fee of EUR 150,000.
What are the long-term plans for the brand in Romania?
The strategy includes national expansion to major cities by 2028 and the introduction of products into hypermarket retail networks.