After former Tourism Minister Mircea Dobre abolished Romania’s external tourism promotion offices last year, Minister Bogdan Trif is re-establishing them less than a year and a half later.
During this interval, Romania was absent from international markets and lost its two best external promotion specialists, Simion Giurca, head of the Vienna representative office, and Simion Alb, his counterpart in New York, who migrated to the private sector.
The new draft normative act, approved by the Government on September 13, 2018, provides for the establishment of 20 external representative offices in the most important markets for Romanian tourism. At the same time, unlike the old formula, each external office will have two employees, tourism attachés.
“The new measure intensifies efforts to promote Romania as a major tourist destination internationally. Thus, the project provides for a number of 40 tourism attachés who will work abroad.
The role of the external representative offices will be to stimulate the flow of foreign tourists to Romania, to facilitate and create new collaborations for tourism operators, to maintain contact with foreign tour operators, and to promote the destination among specialists and tourists through the activities carried out,” the ministry’s statement reads.
Source: Profit
Frequently Asked Questions
How many external tourism offices will Romania have?
Romania plans to establish 20 external representative offices in key international markets.
How many staff members will work in these offices?
Each office will be staffed by two tourism attachés, totaling 40 specialists working abroad.
What is the main goal of these representative offices?
The primary objectives are to stimulate foreign tourist flows, facilitate collaborations for local operators, and maintain relationships with international tour operators.