George Copos, Chairman and CEO of Ana Hotels, characterizes the year 2025 by the concept of “adaptation”, in an economic context marked by rapid changes and geopolitical uncertainties. Despite the challenges posed by inflationary pressures and tax changes, the hotel group performed above initial estimates, reporting an average occupancy rate exceeding 70%.
The main concerns identified by Ana Hotels’ management were rising energy, labor and service costs, which were directly reflected in the final prices. The impact of the war in Ukraine and regulatory unpredictability affected consumer and investor confidence, but the company countered these effects with rigorous cost management and investments in energy efficiency. George Copos emphasizes that the weaknesses of the Romanian business environment remain the lack of fiscal predictability, bureaucracy, poor infrastructure and the difficulty in retaining qualified staff, although the domestic market still offers growth potential.
The business strategy for the coming period focuses on three pillars: modernization and digitalization of hotels, strengthening the organizational culture and developing the wellness and medical tourism segments. For the horizon of 2026, the major challenges anticipated globally include geopolitical tensions, climate change and the acceleration of artificial intelligence. In the relationship with the authorities, the priority requested by the private sector is stability and an integrated vision to make tourism a national strategic priority.