The cake manufacturer Natural, controlled by the Popescu family, will invest over €8 million in a 100-room hotel in Slatina, Olt County, with the hotel unit set to join an international brand.
The company has the project ready, as it intended to launch this investment in 2022, but decided to postpone it in the context of the end of the pandemic, inflation, and higher energy costs. The investment will start at €8 million and will be launched in 2023.
In recent years, Natural has initiated a four-stage investment plan in cake production, amounting to approximately €18 million.
This year, the company has launched new investment projects, including a new line of fresh cakes with a longer shelf life, an investment of over €1 million.
Frequently Asked Questions
Who is investing in the new hotel in Slatina?
The investment is being made by Natural, a cake manufacturing company controlled by the Popescu family.
What is the value of the hotel investment?
The initial investment is estimated at over €8 million for a 100-room facility under an international brand.
What other investments has Natural made recently?
The company invested approximately €18 million in production facilities and recently allocated over €1 million for a new fresh cake line.