The Bucharest hotel market recorded the highest dynamic in Central and Eastern Europe (CEE-6) in 2025, reporting a 12% annual growth in revenue per available room (RevPAR). According to an analysis by the real estate consultancy firm Cushman & Wakefield, Romania’s capital outperformed cities such as Warsaw (9.1%) and Prague (8.3%), driven by a solid recovery in the business and events segment, as well as sustained domestic tourism demand.
At the regional level, within the CEE-6 group (Bucharest, Warsaw, Prague, Budapest, Bratislava, and Sofia), RevPAR grew by an average of 8.9% in 2025. This evolution was supported by a 4.6% increase in the average daily rate (ADR) and a 2.7 percentage point advance in occupancy rates. Bucharest ranked third in the region in terms of nominal ADR and RevPAR values, after Prague and Budapest, reaching an occupancy rate of 68.5%. Compared to the pre-pandemic level of 2019, room revenue in Bucharest is 26% higher, while the average rate has exceeded the 2019 threshold by over 27%.
In nominal terms, a hotel room in Bucharest was rented in 2025 at an average price of approximately 110 EUR, while in Prague the rate reached 125 EUR, and in Warsaw it slightly exceeded 100 EUR. The growth in local performance was stimulated by a 6.8% increase in rates and a 5% rise in occupancy. Alina Cazachevici, Partner at Cushman & Wakefield, emphasized that Bucharest remains one of the most dynamic markets in the region, with constant interest from private capital despite macroeconomic uncertainties.
The investment segment also recorded intense activity, with the transaction volume in the Capital amounting to 46 million EUR, an increase of 180% compared to the previous year. Regionally, hotel investments rose by 170% in 2025, driven by major transactions in the Czech Republic and Hungary. In Bucharest, transactions targeted assets with repositioning potential in the midscale and upscale segments.
Medium-term prospects indicate an expansion of accommodation capacity by approximately 2,000 new rooms by 2028, representing a 17% increase. Major projects announced for the next three years include Hyatt Place & Hyatt House (270 rooms), Swissotel Bucharest (200 rooms), Promenada Mall Hotel (200 rooms), and Novotel Living Bucharest Băneasa (150 rooms). Recently, the offering was supplemented by the opening of the Corinthia Grand Hotel du Boulevard, which contributed to the increase in ADR and RevPAR indicators in the luxury segment, alongside the openings of Mercure Bucharest Cantemir and Hilton Garden Inn Militari.
Frequently Asked Questions
What was the RevPAR growth in Bucharest in 2025?
Bucharest recorded a 12% annual increase in RevPAR, the highest growth rate in the CEE-6 region.
How many new hotel rooms are expected in Bucharest by 2028?
Approximately 2,000 new rooms are planned to be added to the market, representing a 17% increase in capacity.
What was the total hotel investment volume in Bucharest in 2025?
The investment volume reached 46 million EUR, marking a significant 180% increase compared to the previous year.