Since its reopening on June 5th, Bran Castle has recorded a 70% decrease in revenue and a 65% drop in the number of visitors compared to the same period in 2019, stated the museum institution’s marketing director, Alexandru Prișcu. According to him, in 2020, the promotion campaigns for the well-known tourist attraction are focused exclusively on activating the domestic market, given that, currently, the only foreign visitors are expats living in Romania.
Frequently Asked Questions
What caused the revenue drop at Bran Castle?The decline is attributed to travel restrictions and the pandemic context, which significantly limited the number of international tourists.
Who are the current foreign visitors to the castle?Currently, the only foreign visitors are expatriates living in Romania, as international tourism remains restricted.
How is Bran Castle adapting its marketing strategy?The museum has shifted its focus exclusively toward the domestic market to attract more Romanian visitors during this period.