ANT to run a national creative contest to discover “The best campaign idea for repositioning Romania on foreign markets”
Present at the opening of the National Tourism Fair, the president of the National Authority for Tourism, ANT, Anca Pavel Nedea spoke about a repositioning of Romania regarding the marketing strategy, having mystery as a central element. The promise of mystery, Nedea said, will be complemented by the promise of time travel, through experiencing myths and exploring places.
Alongside Dracula, Romania will promote tourism with elements related to authenticity, mystery, and legend.
The ANT President announced that the authority will run a national creative contest at the end of 2016 – beginning of 2017, in which both individuals and legal entities can participate, provided they respect the Creative Brief and wish to enter the competition for the Best campaign idea for repositioning Romania on foreign markets.
The ideas will be selected both online, by the fans of the ANT Facebook page, and by members of a jury consisting of representatives of central public authorities, members of the Bucharest University of Economic Studies (ASE), the International Advertising Association Romania, representatives of promotion associations, as well as Romanian tourism ambassadors and the University of Fine Arts and Design.
The message designated as the winner for the campaign to reposition Romania on the international tourism market will be developed and adapted for various communication media in target markets by a specialized advertising agency from Romania, subsequently selected through a public auction.
Source: Profit
Frequently Asked Questions
What is the main theme of Romania’s new tourism strategy?
The strategy focuses on mystery, authenticity, and the concept of time travel through myths and exploration.
Who can participate in the ANT creative contest?
Both individuals and legal entities can enter, provided they follow the creative brief.
How will the winning campaign idea be selected?
The winner will be chosen through a combination of online voting by Facebook fans and a professional jury of experts, academics, and tourism ambassadors.