The Sibiu County Tourism Association (AJTS) has obtained the official status of a Destination Management Organization (DMO) at the county level, following 21 years of activity in the field. This recognition, granted by the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism, validates the constant efforts to capitalize on regional tourism potential and marks a strategic stage in the evolution of the Sibiu destination by strengthening the collaboration framework between the public and private sectors.
This new status is the result of a journey that includes major projects, such as the Sibiu – European Capital of Culture 2007 program, where the association managed the information and promotion system, and Sibiu European Region of Gastronomy 2019. The AJTS portfolio includes the creation of five cultural itineraries and the development of programs dedicated to ecotourism and sustainability, such as “Hiking Years” and “Transylvanian Highlands.” Recent initiatives, such as the “Look Up” and “European Tourism Going Green” projects, aim for the sustainable transformation of tourism businesses and their adaptation to new market requirements.
Representatives of the organization and the Sibiu County Council emphasize that tourism development requires long-term construction based on partnerships between communities, administrations, entrepreneurs, and local promoters. Throughout its two decades of activity, AJTS has benefited from the support of international partners such as USAID, Interreg Europe, and the European Cultural Tourism Network. In addition to strategic projects, the association has initiated programs with direct community impact, an example being “Sibian Breakfast,” aimed at strengthening the local gastronomic identity.
Frequently Asked Questions
What is the significance of the OMD status for AJTS Sibiu?
The official Destination Management Organization (DMO) status validates 21 years of activity and strengthens the strategic collaboration between the public and private sectors to promote Sibiu’s tourism potential.
What major international projects has AJTS Sibiu been involved in?
AJTS played a key role in Sibiu – European Capital of Culture 2007 and Sibiu European Region of Gastronomy 2019, while also partnering with organizations like USAID and Interreg Europe.
How does AJTS Sibiu support sustainable tourism?
The association develops programs like “Hiking Years” and “European Tourism Going Green” to promote ecotourism and help local businesses adapt to sustainable market demands.