A New Way to Promote Romanian Tourism Found by the Ministry of Entrepreneurship and Tourism
A new way to promote Romanian tourism is through online advertising using influencers in this field.
Proposals had a submission deadline of June 28.
The goal is for visitors who learn about our country online to come to Romania either for leisure tourism or for gastronomic experiences.
The selection of influencers will take place between September and October in the categories of micro-influencers (under 100,000 followers), macro-influencers (between 100,000 and 1 million followers), and mega-influencers (over 1 million followers).
This initiative is part of the campaign to promote Romania as a tourist destination, which will be carried out this year by the Ministry of Entrepreneurship and Tourism, in partnership with the National Tourism Brand Council.
Frequently Asked Questions
What is the new strategy for promoting Romanian tourism?
The Ministry of Entrepreneurship and Tourism is implementing online advertising through influencers to reach a wider digital audience.
What specific tourist experiences are being targeted?
The campaign aims to attract visitors interested in entertainment tourism and authentic gastronomic experiences in Romania.
How are the influencers categorized for this campaign?
Influencers are divided into three categories: micro-influencers (under 100,000 followers), macro-influencers (100,000 to 1 million), and mega-influencers (over 1 million).