The local hotel market will add seven new hotels under international brands this year, totaling approximately 650 rooms. The capital remains the entry point for major international hotel brands, but global groups are beginning to look more closely at other cities.
Hotels scheduled to open this year under an international brand:
- Corinthia – located in the city of Bucharest – with a total of 30 rooms;
- Adagio – located in the city of Bucharest – with a total of 115 rooms;
- Tribe – located in the city of Bucharest – with a total of 85 rooms;
- Swissotel – located in the town of Poiana Brașov – with a total of 114 rooms;
- Autograph Collection by Marriott – located in the city of Arad – with a total of 76 rooms;
- Double Tree by Hilton – located in the city of Brașov – with a total of 150 rooms;
- Ibis Styles Brașov – located in the city of Brașov – with a total of 120 rooms.
The opening of these hotels will mark several premieres on the local hotel market. The hotel market will add double the number of international brand hotels this year compared to 2023, when three such hotels were opened.
Frequently Asked Questions
Which cities in Romania will see new international hotel openings in 2024?
New international brand hotels are scheduled to open in Bucharest, Poiana Brașov, Arad, and Brașov.
How many new rooms will be added to the market in 2024?
The seven upcoming hotels will contribute approximately 650 rooms to the local hospitality sector.
How does 2024 growth compare to 2023 for international brands?
The market is seeing significant acceleration, with 2024 expected to double the number of international brand openings compared to the three hotels launched in 2023.