In approximately 6 months, TAROM will introduce an on-board sales program, similar to those in the low-cost category, through which passengers can choose and order on the plane.
The recently introduced system was for paid luggage, which has become optional and is no longer free. The revenues obtained this way are between 25,000 – 50,000 EUR / day.
Estimated ancillary revenues will be approximately 12 million EUR in 3 years.
Personnel restructuring will conclude next month.
Fleet renewal represented one component, alongside the more important one of commercial optimization and optimization of all costs during that period.
The work schedule was reduced to four working days, resulting in a 20% salary reduction.
A voluntary departure program was initiated simultaneously.
Charter flights represented a new identified business line, with revenues of 61 million USD for the company.
Almost all agencies have been closed.
Last year, the number of passengers was nearly double compared to 2020, when it had been 850,000, including charter flights.
Frequently Asked Questions
What new services is TAROM introducing?
TAROM is introducing an on-board sales program and has already implemented a paid luggage system to increase ancillary revenue.
How is TAROM restructuring its operations?
The airline is reducing its workforce, closing physical agencies, implementing a 4-day work week, and focusing on charter flights.
What is the financial impact of these changes?
Paid luggage generates up to 50,000 EUR daily, and charter flights have brought in 61 million USD in revenue.