Holiday package sales in 2023 are nearing the levels recorded before the Covid-19 pandemic, despite price increases compared to 2019.
There are instances where sales have surged by 200% this year relative to 2019, following marketing strategies adapted during the pandemic period.
The development of domestic and international holiday packages during the pandemic led to sales growth, even though travel conditions imposed numerous regulations during that interval.
Another recent trend among Romanian tourists is bypassing travel agencies and booking vacations online, directly with hoteliers or in private apartments.
According to a study by the World Tourism Organization (UNWTO) – a specialized agency of the United Nations (UN) – global tourism is on track to recover between 80% and 95% of global vacation numbers by the end of 2023.
Frequently Asked Questions
Has Romanian tourism fully recovered from the pandemic?
Sales in 2023 are very close to 2019 levels, with some sectors showing a 200% increase due to adapted marketing strategies.
How are Romanian booking habits changing?
There is a significant trend of tourists bypassing travel agencies to book directly with hotels or private apartments online.
What is the outlook for global tourism recovery?
The UNWTO estimates that global tourism will reach between 80% and 95% of its pre-pandemic volume by the end of 2023.