The number of Romanian tourists who chose local destinations in 2023 was near a record high, reaching nearly 7 million accommodations in hotel structures. This figure exceeds the pre-pandemic average and demonstrates a significant recovery in domestic tourism.
Air traffic exceeded 2019 levels, indicating a revival of the tourism sector as a whole.
International tourism remained below the pre-pandemic level, with the number of foreign tourists being approximately 25% lower.
Investments in the hotel sector are increasing, attracted by market stability and growing demand. A significant expansion of the accommodation supply is projected, with over 2,000 new rooms estimated to be delivered between 2024 and 2026.
Entry of new hotel brands into the market, ranging from luxury to affordable.
The emergence of professional operators who manage hotels under lease agreements.
4 and 5-star hotels in Bucharest recorded the highest revenue growth, with an ADR (average daily rate per available room) of 126 EUR/room/night in central areas.
Medium-term prospects are moderate, given economic uncertainties, labor shortages, and rising operating costs.
Frequently Asked Questions
What was the performance of domestic tourism in 2023?
Domestic tourism reached near-record levels with almost 7 million hotel stays, surpassing pre-pandemic averages.
How is the hotel supply expected to evolve in the coming years?
The market is expanding, with over 2,000 new rooms projected to enter the supply between 2024 and 2026 across various segments.
What are the current financial indicators for Bucharest hotels?
Luxury and upscale hotels (4 and 5 stars) in central Bucharest saw an Average Daily Rate (ADR) of 126 EUR per room night.