The Republic of Moldova has launched a major international promotional campaign through the BBC, in a partnership with the Moldova Investment Agency. The initiative aims to strategically position the country on the global map of business and tourism destinations, attracting foreign investment and increasing the visibility of local products on foreign markets.
Over the coming months, the campaign will expose millions of BBC readers and viewers to a modern perspective on Moldova, highlighting authentic products, competitive services and local talent. The broadcasts will cover the cultural and traditional spectrum as well as the country’s economic and tourism potential. Representatives of the Investment Agency underline the importance of this partnership for strengthening the country’s image, considering the BBC – the UK’s public broadcaster – as an essential channel due to its credibility and global influence through platforms such as BBC World News and BBC News Online.