As of January 22, Premier Capital has taken ownership and operations of all 67 McDonald’s restaurants in Romania and the 19 McCafé coffee shops, and will provide the necessary capital to finance the company’s development in Romania.
The transfer to a development partnership structure reflects the brand’s overall turnaround strategy led by President and CEO Steve Easterbrook, which includes the long-term goal of operating 95% of restaurants under a franchise system globally.
Premier Capital is also the development partner for McDonald’s restaurants in the Baltic countries – Latvia, Lithuania, Estonia, as well as in Malta and Greece.
Daniel Boaje, currently the General Manager of McDonald’s Romania, will remain in this role within the new partnership.
McDonald’s is the leader of the local market, with 67 restaurants in 21 cities and 150,000 daily customers. It has over 4,000 employees and has invested over 700 million RON in Romania.
It is also the world’s largest quick-service restaurant chain, with over 32,000 units serving more than 60 million people daily in over 100 countries.
Source: Flux Imobiliar
Frequently Asked Questions
Who acquired McDonald’s operations in Romania?
Premier Capital, the development partner for McDonald’s in the Baltics, Malta, and Greece, has taken over the Romanian operations.
How many McDonald’s locations are there in Romania?
At the time of the takeover, there were 67 restaurants across 21 cities and 19 McCafé locations.
Will there be changes in the local management?
No, Daniel Boaje will continue to serve as the General Manager of McDonald’s Romania under the new partnership structure.