Popeyes is accelerating its expansion in Romania by opening two new restaurants next month, marking its debut in Târgu Mureș and expanding its presence in Bucharest to eight units. This stage is part of a broad strategic plan aiming to operate over 80 locations nationwide by 2033.
The network currently includes 21 restaurants in cities such as Iași, Constanța, Cluj-Napoca, Pitești, Craiova, Brașov, and Sibiu, with the most recent inauguration being the second unit in Cluj, at the Urbano Shopping & Living commercial park. There is a discrepancy in the data provided regarding the brand’s history: one source mentions a four-year presence on the market, while another indicates the spring of 2022 as the official launch moment at Băneasa Shopping Center, a fact first announced by Profit.ro. The brand is currently operated by Rex Concepts, after previously being managed by Sterling Cruise, a group that manages about 40 restaurants under brands such as Salad Box and Pep & Pepper. At the global level, the chain founded in 1972 in New Orleans owns 4,800 locations.
Frequently Asked Questions
Where are the new Popeyes restaurants opening?
The new restaurants will open in Târgu Mureș, marking the brand’s debut in the city, and in Bucharest, reaching a total of eight units in the capital.
What is Popeyes’ long-term expansion goal in Romania?
Popeyes aims to reach a network of over 80 locations across Romania by the year 2033.
Who currently operates the Popeyes brand in Romania?
The brand is currently operated by Rex Concepts, following a previous management period under Sterling Cruise.