Paralela 45, one of the main players in the Romanian tourism market, is accelerating the expansion of its national network by opening a new agency in the Feeria commercial center within Băneasa Shopping City. This move marks a strategic shift in the distribution model towards high-traffic spaces, in the context of the post-merger with the Polish operator Rainbow Tours and a massive increase in operational capacity scheduled for the 2026 season.
The new 50 sqm unit in Bucharest is the company’s second agency located in a mall in the capital, following the ParkLake unit inaugurated at the end of 2025. The expansion strategy for 2026 aims to adapt to new consumer behaviors, with the company already present in Ploiești Shopping City, Promenada Craiova, and AFI Brașov. The next openings are planned in commercial centers in Timișoara, Oradea, and Arad. Currently, the Paralela 45 network includes 48 agencies in 30 cities and a team of 180 consultants.
Infrastructure development is supported by ambitious human capital goals, with the company aiming for a 120% increase in the number of travel consultants over the next three years. After a 22% increase in staff over the last year, estimates indicate a growth of over 25% by the end of 2026. This expansion follows the merger with Rainbow Tours, one of the largest agencies in Poland, a process finalized in May 2025.
At the operational level, Paralela 45 reports a 60% increase in the number of charter flights for the 2026 season compared to the previous year, a growth supported by new direct flights and regional departures. The service portfolio is diversifying through the introduction of circuit-type programs on charter flights and the imminent launch of a line dedicated to exotic destinations. For the May 1st and Pentecost mini-vacations, the operator offers discounts ranging between EUR 175 and EUR 300 per person, depending on the destination and program duration.
Frequently Asked Questions
Where is the newest Paralela 45 agency located?
The newest unit was opened in the Feeria commercial center within Băneasa Shopping City, Bucharest.
By how much did the number of Paralela 45 charter flights increase?
The company reported a 60% increase in the number of charter flights for the 2026 season compared to the previous year.
What major merger did Paralela 45 recently complete?
Paralela 45 finalized its merger with the Polish operator Rainbow Tours in May 2025.