Last year, the tour operator Paralela 45 recorded a turnover of 44 million EUR, a 6% increase compared to 2015, and estimates a 10-12% increase in sales for this year by diversifying its offer for destinations in Western Europe, given the situation in Turkey.
In 2017, the company will expand its own network of agencies to Zalau, Focsani, Botosani, and Bistrita, and will open a second agency in Brasov. At the same time, it will continue investments in online sales, estimated to reach 1 million EUR this year.
A significant increase was recorded last year in holiday sales on the Romanian coast, reaching a level of 1.8 million EUR, thanks to the offer of 80 hotels in the resorts of Mamaia, Eforie Nord, Costinesti, Neptun, Olimp, Jupiter, Venus, as well as apartments in Neptun. The tour operator is also counting on the coast this year and estimates that sales will reach 2.5 million EUR, with the granting of holiday vouchers.
Sales made during the Early Booking period show that Romanians prefer Mamaia, Eforie Nord, Neptun, and Venus resorts this year, all-inclusive services, and 4 and 3-star hotels with special facilities for children.
Regarding external holidays, Spain, Portugal, Greece, and Bulgaria are the destinations recording an increase of over 18% in the first three months of Early Booking compared to the same period of the previous year.
For tourists passionate about circuits, the tour operator is launching programs this year for Cyprus and Northern Cyprus, Eastern and Western Canada, Bintan and Singapore, Azerbaijan and Georgia, Normandy, as well as England with Wales, Ireland, and Scotland.
Source: Profit
Frequently Asked Questions
What was Paralela 45’s turnover in 2016?
The tour operator recorded a turnover of 44 million EUR, marking a 6% increase compared to 2015.
Which destinations are seeing the highest growth in 2017?
Spain, Portugal, Greece, and Bulgaria have seen an increase of over 18% in Early Booking sales compared to the previous year.
What are the expansion plans for Paralela 45’s agency network?
The company is expanding to Zalau, Focsani, Botosani, and Bistrita, while also opening a second location in Brasov.